[Infographic]10 Reasons Why You Need A Lead Management Process

When lead revenue and profit are top of the marketing agenda, the pressure’s on to deliver performance marketing that demonstrates quick-fire success and an impressive ROI. But if the right lead management process is not in place, all your best efforts could be leaking right out of your lead generation pipeline…

So we’ve hopped in our sleigh and gathered 10 stats from around the world (in one night!) that highlight the importance of a well thought out lead management process:

Infographic summarises why B2B firms need a lead management process

References: Forbes, Marketing Sherpa, Hubspot, InsideSales, Wordstream, Econsultancy, StrategicIC, Ascend2,

To discover what goes into a winning lead management process, download our definitive guide to Lead Generation now.

B2B lead generation guide

Rebecca Tebbutt

Meet Bex, Senior Marketing Manager at Inbox Insight. CIM trained and with a wealth of experience driving growth through delivering multi-channel demand generation programs, Bex is passionate about all things digital.
Want access to the latest B2B insights?

Our InboxInsider provides a monthly round-up of the latest whitepapers and reports, trending intent tags, best-performing subject lines, and more.

Latest blogs

Latest blog posts