Insight

We’re always encouraging our clients to create content that provides value to their audience. Here’s our B2B Marketing Insight – we hope you find it useful…

4 Insider Tips for Lead Generation

Lead generation within B2B marketing is evolving. We’re seeing a content marketing explosion and buying processes within organisations and departments are becoming more complex.

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Inbox Insight

BlackLine Case Study

‘We used Inbox Insight to grow our marketing database through engaging with the right people at the right time in their purchasing journey.’

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Inbox Insight

7 Pillars of Successful Demand Generation

How do you design, execute and optimize a winning set of demand generation programs? Discover how the strongest brands do.

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Inbox Insight

IBM Watson Case Study

“I would strongly recommend having Inbox Insight as a trustworthy partner in the marketing mix to any company that’s measured on high quality generated leads.”

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Inbox Insight

How to Write a Good Inclusion

These cheat sheets provide all the expert insight you need to write content that converts the right audience into hot leads. Including:

  • Best performing titles
  • How to find the winning content hook
  • Top tips from our in-house copywriters
Inbox Insight

Iron Mountain Case Study

“Compared to the competition, these leads have already closed which is why we are giving Inbox Insight more focus.”

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Inbox Insight

An Advanced Guide to B2B Segmentation

If you’re only using cookies to target your audience, you’re only seeing half the picture…

This resource is for digital professionals looking to sense-check their current approach to segmentation against some of the best tried and tested approaches.

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Inbox Insight

4 Principles for Nurturing a Lead

You’ve identified the audience, created the content around their needs, and delivered a campaign… So what next?


Discover 4 key principles for improving conversion rates and building trust.

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Inbox Insight

F-Secure Case Study

“The sales team and I have been pleased with the quality and size of the leads we’ve received.”

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Inbox Insight

A Guide to Persona Planning

“Identifying what really motivates your prospects will enable you to develop highly customized content that provides more value”

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Inbox Insight

The Ultimate Guide to the B2B Marketing Plan

A fresh approach to organizing all your marketing campaigns into one unified plan of attack.

This resource provides an essential toolkit for any busy marketer looking to achieve campaign excellence, including:

  • How to Structure your Research
  • Buyer Persona Building
  • Campaign Planning Templates

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Inbox Insight

Content Marketing

Content Marketing

B2B Insight

B2B Insight

Demand Generation

Demand Generation
Do not hesitate to get in touch