Infographic: A visual representation of information or data.
The demand for infographics has increased 800% in the past year and although it may seem that infographics have very recently exploded onto the scene, people have been presenting information visually for thousands of years – just look at hieroglyphics.
At a base level the appeal of infographics is pretty simple, as humans we’re wired to respond to visual cues. Almost 50% of your brain is involved in visual processing and it takes just 1/10 of a second to understand a visual scene – so graphics have always been a great medium for presenting information. But with the dawning of the digital era and the sheer dominance of social media, the value of infographics in their current form has sky rocketed.
The digital world demands easy to digest, ‘snackable’ content and as a picture says a thousand words (in just a few seconds), infographics fit the bill. So much so that Infographics are liked and shared on social media 3X more than other any other type of content. In an age of information overload, they provide the information you want, in an easily accessible way.
So how do you make an infographic as effective as possible? We’ve gathered together four of our favourite infographics to give you some tips and tricks on how to get the most out of your infographic.
- Proofpoint: The subject of malicious emails in cyber security is a mammoth topic, but instead of overloading the page with technical jargon they simply outline the key facts and trends to provide you with a useful insight into what to look out for in malicious emails.
Key tip: Stay focused and don’t overload the page
- Cornerstone on Demand: There’s no jumping around the page, unsure of where to look with this infographic – and that’s because it has good flow. Point your readers in the direction you want them to follow the page, to guide your readers through your infographic.
Key tip: Guide your readers through the infographic
- Lifesize: As with all content marketing you need to make sure that your topic and title catches the reader’s attention. This infographic from Lifesize looks at six common office illnesses and their contagious periods. Office illnesses are almost constantly going around, and if you are unlucky enough to come down with something it’s difficult to decide when to return to work. Not only does this infographic appeal to all office workers looking reduce the spread of viruses, it’s also a really clever way to show the advantages of Lifesize’s video conferencing products.
Key tip: Make sure your title catches the attention of potential readers
- LinkedIn: The whole point of an infographic is to present your information in an interesting and visual way and this infographic from LinkedIn does just that. Adding a few pictures to a dense block of information won’t make an effective infographic – so make sure you’ve got a good mix of visually presented information and written information.
Key tip: Bring your data to life
If you would like to learn more about content creation, then take a look at our media pack.