Making the Most of Mobile…

Making the Most of Mobile…

Although it isn’t a new trend, the ever-increasing rise in popularity of BYOD within organisations has caused organisations to re-think their marketing strategies. A high proportion of employees are using mobile devices during work and social time, meaning that it is more important than ever to ensure that your website is mobile ready.

But how can you leverage the power of mobile devices to provide a personalised experience for the user while not intruding in their day-to-day lives?

It is important to identify which devices your customers and future prospects are using to visit your site – this will allow you to prioritise optimisation towards the devices that are most commonly used.

When it comes to mobile marketing there are a few essentials that you need to consider:

  • Make your emails mobile-friendly by making sure that you have an identifiable sender address. Admit it, how many times do you open up an email from someone you don’t know? Didn’t think so.
  • Always think about optimising your email design for mobiles – a study by Mail Chimp showed that 72% of people read their emails in bed. You might want to think twice about that bright yellow header and crazy graphics if it’s the first thing people are seeing in the morning.
  • So, your database is opted in and eagerly anticipating your communications but it’s your job to ensure that you only ever deliver original, relevant content that will interest your subscribers. If you don’t keep your subscribers interested, they’ll soon find someone else that will. It’s a fickle world out there, so keep your ears close to the ground with the latest news and trends and your followers will feel like they’re getting a little extra from you.
  • Last but not least, be legit. Make sure your T&Cs are clearly visible, create a clear opt-out and ensure the upmost security is in place when dealing with customers’ data online.

Rebecca Tebbutt

Meet Bex, Senior Marketing Manager at Inbox Insight. CIM trained and with a wealth of experience driving growth through delivering multi-channel demand generation programs, Bex is passionate about all things digital.
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