Why Inbox Insight?
After reviewing campaigns Inbox Insight had delivered for similar competitors such as Kofax, it was evident Inbox Insight had both the best fit audiences along with the most efficient methods for engaging them.
ITESOFT needed a partner that would enable them to reach a very specific top tier of companies and engage them with their content. They also needed to uncover specific problems and priorities within in their tightly defined audiences in order to identify the best fit opportunities.
The primary objective of ITESOFT’s campaign was to generate 200 qualified leads over a 12 week period.
The campaign leveraged 3 primary content assets as key engagement drivers among a specific target audience in France. Having a mix of formats opened up the opportunity to provide content experiences conducive to audience engagement.
Additional Audience Intelligence Gathering:
The following survey was leveraged to prefilter leads while the use of custom profilers provided ITESOFT the opportunity to gather audience intelligence that transcends traditional business card details.
This would enable them to pass valuable insights onto their internal sales teams, so they could prioritize best opportunities, while tailoring the most effective nurture processes.
Weekly lead update reports were scheduled and delivered for every Thursday, giving ITESOFT a steady flow of fresh pipeline opportunities.
ITESOFT’s campaign delivered a strong performance, delivering 200 leads within the set campaign timeframe. ITESOFT’s content resonated well with a range of company sizes. Targeting 500+ employees, the campaign attracted leads from 4 qualifying bandings with 5000+ proving the most popular company size.
Of the three assets used in this campaign, Turn Supplier Invoice Processing into a Competitive Advantage [Whitepaper] delivered the best conversion rate, generating 85 MQLs. The remaining 57% of MQLs was split evenly between the other two assets.
Content Engagements per Asset:
Inbox Insight helped us meet our marketing objectives 100%. We have been delighted with the quality of the contacts supplied, along with the level of accuracy.
Compared to other suppliers, Inbox Insight have both superior reach and volume of the specific top tier audiences we wanted to engage. We were also impressed with the level of customer service and account management. It is
important to us to have a good relationship with our suppliers and strong communication is key to this.
Inbox Insight were very quick to respond to all our enquiries, providing the right information at key touchpoints in our campaign. They have also continued to be responsive to our enquiries post campaign end.
As all our expectations have been met entirely, we have recommended Inbox Insight to our UK branch, who are soon to launch further campaigns.