B2B Marketing Resources

Whitepapers and Reports

7 Pillars of Successful Demand Generation

How do you design, execute and optimize a winning set of demand generation programs? Discover how the strongest brands do…

7 Pillars of Successful Demand Generation
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Inside Intent Data: Unlocking Demand Generation Results

Ready to leverage your intent data strategy and enhance demand generation results? This report is for you…

Inside Intent Data: Unlocking Demand Generation Results
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Account-Based Marketing Research Report 2020

How are senior B2B marketers approaching ABM? Find out in the Account-Based Marketing Research Report 2020…

Account-Based Marketing Research Report
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B2B Inbound Marketing Insight Report 2020

What are the most popular tactics and techniques for successful inbound marketing? Gain exclusive insights from B2B marketers…

B2B Inbound Marketing Insight Report
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HR Buying Behavior: Research Results 2020

What are HR tech buyers interested in investing in over the coming year? Get inside the mind of an HR buyer…

HR Buying Behaviour
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IT Buying Behaviour: Research Results 2020

How do IT buyers research a tech purchase? We surveyed 250 senior leaders involved in B2B technology purchases to find out…

IT Buying Behaviour: Research Results
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An Advanced Guide to B2B Segmentation

If you’re still only using cookies to target your audience, you don’t have the full picture. Explore our best practice guide to B2B segmentation…

An Advanced Guide to B2B Segmentation
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Marketing Buying Behavior: Research Results 2020

What are Marketing tech buyers biggest decision making challenges? Get inside the mind of a Marketing buyer…

Marketing Buying Behavior
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Finance Buying Behavior: Research Results 2020

What is on the agenda for Finance Buyers in 2020 and beyond? We spoke to 250 senior Finance professionals to find out…

Finance Buying Behavior
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5 Must-Do’s to Accelerate Your Lead Generation Strategy

Lead generation within B2B marketing has evolved. How have you modernized your approach to keep up with changing market conditions?

5 'Must Dos' to Accelerate Your Lead Generation Strategy
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The Ultimate Guide to the B2B Marketing Plan

A fresh approach to organizing all your marketing campaigns into one unified plan of attack – this resource is an essential toolkit for any marketer.

The Ultimate Guide to the B2B Marketing Plan
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Demand Generation Masterclass: How to Follow Up MQLs

The essential guide for following up MQLs – featuring example sequences, templates and workflows.

Demand Gen Masterclass: How to Follow Up MQLs
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