Whitepapers

Browse our collection of Whitepapers to power your B2B marketing

A guide to B2B strategic marketing planning
This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack.
A B2B guide on how to follow up MQLs
Request the Demand Generation Masterclass: How to Follow Up MQLs guide
b2b marketing whitepaper on must dos to accelerate a lead generation strategy
This resource is for digital pros looking to advance their lead generation tactics.
The 7 pillars of successful demand generation
A collection of the best Demand Generation practices
Intent data on demand generation - Marketing report & results
Cut through the noise and explore how to use intent data to support and enhance your demand generation activities
B2B marketing segmentation report
Discover why successfully segmenting your audience is so important
B2B content intelligence marketing report
The latest research into how B2B demand gen professionals are leveraging Content Intelligence to advance their practice.
How to dissect a B2B content marketing strategy
The fundamentals of a successful B2B content marketing strategy
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