B2B Marketing Resources

Whitepapers and Reports

Full Disclosure; The B2B Content Intelligence Report

Wondering how B2B demand gen professionals are leveraging Content Intelligence to advance their practice? Read on to find out…

Full Disclosure; The B2B Content Intelligence Report
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Dissecting the B2B Content Marketing Strategy

Unsure what are the fundamentals of a successful B2B content marketing strategy are? This resource will get you on the right track.

Dissecting the B2B Content Marketing Strategy
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7 Pillars of Successful Demand Generation

How do you design, execute and optimize a winning set of demand generation programs? Discover how the strongest brands do…

7 Pillars of Successful Demand Generation
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Inside Intent Data: Unlocking Demand Generation Results

Ready to leverage your intent data strategy and enhance demand generation results? This report is for you…

Inside Intent Data: Unlocking Demand Generation Results
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Account-Based Marketing Research Report

How are senior B2B marketers approaching ABM? Find out in the Account-Based Marketing Research Report

Account-Based Marketing Research Report
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B2B Inbound Marketing Insight
Report

Inbound Marketing is an approach many marketers are utilizing daily, but what are the most popular techniques for successful inbound marketing?

B2B Inbound Marketing Insight Report
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An Advanced Guide to B2B Segmentation

If you’re still only using cookies to target your audience, you don’t have the full picture. Explore our best practice guide to B2B segmentation…

An Advanced Guide to B2B Segmentation
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Demand Generation Masterclass: How to Follow Up MQLs

The essential guide for following up MQLs – featuring example sequences, templates and workflows.

Demand Gen Masterclass: How to Follow Up MQLs
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5 Must-Do’s to Accelerate Your Lead Generation Strategy

Lead generation within B2B marketing has evolved. How have you modernized your approach to keep up with changing market conditions?

5 'Must Dos' to Accelerate Your Lead Generation Strategy
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The Ultimate Guide to the B2B Marketing Plan

A fresh approach to organizing all your marketing campaigns into one unified plan of attack – this resource is an essential toolkit for any marketer.

The Ultimate Guide to the B2B Marketing Plan
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Follow in the steps of some of the world’s strongest brands…
Summit International Awards
CMA
The Drum B2B Finalist