B2B Marketing Resources

Whitepapers and Reports

7 Pillars of Successful Demand Generation

How do you design, execute and optimize a winning set of demand generation programs? Discover how the strongest brands do…

7 Pillars of Successful Demand Generation
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B2B Inbound Marketing Insight Report 2020

What are the most popular tactics and techniques for successful inbound marketing? Gain exclusive insights from B2B marketers…

B2B Inbound Marketing Insight Report
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IT Buying Behaviour: Research Results 2020

How do IT buyers research a tech purchase? We surveyed 250 senior leaders involved in B2B technology purchases to find out…

IT Buying Behaviour: Research Results
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The Ultimate Guide to the B2B Marketing Plan

A fresh approach to organizing all your marketing campaigns into one unified plan of attack – this resource is an essential toolkit for any marketer.

The Ultimate Guide to the B2B Marketing Plan
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Demand Generation Masterclass: How to Follow Up MQLs

The essential guide for following up MQLs – featuring example sequences, templates and workflows.

Demand Gen Masterclass: How to Follow Up MQLs
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Account-Based Marketing Research Report 2020

How are senior B2B marketers approaching ABM? Find out in the Account-Based Marketing Research Report 2020…

Account-Based Marketing Research Report
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Guide to B2B Segmentation

If you’re still only using cookies to target your audience, you don’t have the full picture. Explore our best practice guide to B2B segmentation…

An Advanced Guide to B2B Segmentation
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4 Principles for Nurturing a Lead

How can you prevent quality leads slipping through your fingers? We’ve compiled our 4 best practices for lead nurture success, in this handy guide.

4 Principles for Nurturing a Lead
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5 Must Do’s for Lead Generation

Lead generation within B2B marketing has evolved. How have you modernized your approach to keep up with changing market conditions?

5 'Must Dos' to Accelerate Your Lead Generation Strategy
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Follow in the steps of some of the world’s strongest brands…