Lead generation is a vital part of any successful marketing strategy and is made up of a variety of components, each working hard to help produce good quality leads and a healthy ROI. Today we’re going to look at the 7 C’s of lead generation.
Content creation
All lead generation begins with the production of high quality content in the form of whitepapers and eBooks. Creating case studies isn’t enough to propel your content marketing strategy in terms of lead generation. You need to think about connecting with your reader by answering questions and providing useful information that they will find memorable. At this stage, you want to be establishing yourself as an industry expert.
Copywriting
Your content won’t get downloaded without some powerful copywriting to encourage action. Creating engagement is what good copywriting is all about and at the heart of it is the ability to provide something of valuable.
Creativity
You probably won’t be surprised to learn that uninteresting content doesn’t work. With 211 million pieces of online content created every minute you need to make readers aware of why yours is different. How do you stand out from the crowd? It’s time to get creativity and to be bold.
Costs
Generating high quality leads on your own can be costly. Outsourcing to an experienced lead generation company can not only cut your costs but you’re only paying per qualified lead and thus allowing them to do the hard work. With a more transparent approach to cost per lead, you’ll find yourself more in control of your budget.
Campaigns
The additional benefits of outsourcing your lead generation means that you can be more specific with your targeting. You can define your audience by demographics, job title, industry and even produce specific content for campaigns to ensure your content is highly targeted.
Channels
Managing your own lead generation means that your content is going to appear on your own website and across your channels. Teaming up with a lead generation specialist opens up their website as an additional platform and the highly effective tool known as email marketing.
Conversion
Simply sending your content to thousands of subscribers is not enough to turn them into a high-quality lead. The next stage of the lead generation strategy is just as important and that’s contacting them directly. Building a relationship with the right lead and the right point in the customer journey will help keep that connection fresh. It’s more than just a quick phone call, but providing them with additional content that they might find useful and building upon the relationship that you’ve already established.
