Let the countdown begin!
We could have bought you 25 days of snow scenes and festive nut crackers but as digital fanatics, we’ve thought of something far better.
Every day we’ll be posting a fresh insight from the world of programmatic advertising. Giving you a unique overview of the current state of B2B advertising, along with data-fuelled future predications.
What better way to get excited about 2019 and all the new B2B media planning and advertising opportunities it will bring?!
By 2019, programmatic advertising will most probably account for about two thirds of the world’s digital display advertising (martechcube)
50% of marketers are buying mobile programmatically (IABUK)
The first 100% programmatic ad campaign was launched by Adobe in 2017 (Adobe)
62% of media-buying professionals increasing spend on programmatic TV in the next 6 months, say the main benefit is reaching a more targeted audience (Adobe Digital Insights)
In response to transparency concerns, 51% of marketers have aggressively updated blacklists and 45% have targeted whitelists (ANA/Forrester)
42% of B2B marketers cited targeting the right audience as their number 1 challenge for programmatic (Dun & Bradstreet)
The biggest programmatic market is the US, where US $40.6bn is expected to be spent programmatically in 2018 – 58% of the total (ZenithMedia)
By 2019, 85% of display ads in the US will be purchased programmatically (eMarketer)
Programmatic TV will continue to gain market share in both the United States & United Kingdom, with planned budget increases of 28% and 39%, respectively (CMO)
More than 70% of B2B marketers are using or plan to use data-driven tactics such as lookalike, cross-channel and cross-device targeting (Dun & Bradstreet)
UK Programmatic digital display ad spending will rise to £4.52 billion ($6.10 billion) by 2019 (eMarketer)
76% of advertisers are drawn to Programmatic for its targeting options (State Of Digital)
Global data market will reach $26 billion in 2019 (OnAudience)
The future of every advertising medium lies in low-waste precision targeting (Taylor Schreiner, ADI)
Programmatic has become a critical part of many leading brands’ advertising mix (Forrester)
Programmatic advertising enables greater marketing performance, transparency, and ROI for marketing budgets (Ashton Media)
Programmatically sold advertising will be worth 84.09 billion U.S. dollars in 2019, up from 57.5 billion in 2017 (Statista)
62% of marketers use programmatic advertising to achieve brand objectives (Invesp)
Programmatic ads have an industry-wide standard of 16% fraud – which is lower than other display ads (Digital Marketing Institute)
By 2022, 80% of the advertising process will be automated. The remaining 20% will be comprised of brand value, storytelling, and other more experiential tactics that will always require a human driver (Phil Gaughran speaking at Adobe Think Tank)
Account-based marketing (ABM) is driving demand for programmatic advertising (Forrester)
Over 70% of B2B marketers will choose Customer Data Platforms (CDPs) over data lakes (Forrester)
90% of B2B brands and agencies believe the use of data and analytics is changing how they approach advertising and marketing (Dun & Bradstreet)
Being a brand and relying on a human-to-human interface for media purchases will soon become a thing of the past (Forbes)
Wishing you a very merry Christmas and a successful 2019 from all the Inbox Insight Team!
If you’re looking to make programmatic advertising part of your essential promotional mix this 2019, check out InboxNEXUS.