Ross Howard

As the Product Director at Inbox Insight, Ross specialises in creating strategic engagement solutions for B2B marketers. He enthusiastically discusses how content, data, and buyer behavior align to drive growth for companies.
How to Turn Your Channels into Data Driven Machines
Intent Data
Ross Howard

How to Turn Your Channels into Data-Driven Machines

The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. However, transforming raw data into actionable insight is where a lot of organisations fall down.

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Why Every B2B Marketer Should Be Leveraging Intent Data - Header Banner
Intent Data
Ross Howard

Why Every B2B Marketer Should be Leveraging Intent Data

According to research, 99% of B2B marketers today are utilizing intent data, to some extent. But what are their objectives? And are they achieving their goals – or are they missing a trick? This article explores why B2B marketers are leveraging intent data today, and why you should be too…

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