B2B Marketing Resource Center

Here is a collection of Research papers, reports, utility guides,
checklists and cheat sheets for B2B marketing

Media Packs
How-to Guides
Content Hubs
Case Studies

The selection of whitepapers, media packs and videos below will guide you through a wide range of B2B marketing subjects, from B2B lead generation techniques to sales strategies. Get more from your marketing efforts, grow your brand awareness and generate more leads with our free B2B marketing resources.

Our resources

Inbox Insight 2023 Media Pack Front Cover
Learn how we work as an extension of your team to Accelerate your Demand Generation results. Ready to meet your next Buyer?
Servers and storage B2B data activation guide
Uncover the most pressing pain points facing both server and storage companies, key solutions to alleviate them and more…
CX B2B data activation guide
Providing customers with a great experience has always been important, but in the current digital landscape it’s crucial…
HR B2B data activation guide
From hybrid work and flexible office models to digital transformation and e-Learning, this report explores a post-pandemic world
Cloud computing B2B data activation guide
With 70% of companies operating in the cloud, how can Cloud Computing vendors solve key obstacles to capture market demand?
Network and infrastructure B2B data activation guide
Networks and Infrastructure play a pivotal role in modern businesses, but how can vendors win in-market buyers in this space?
Financial tech B2B data activation guide
Demand for Financial Technology is still high in a market that is thriving – providing you know who to target, when and how…
Marketing operations B2B data activation guide
How can the key challenges faced by Marketing Ops professionals inform MarTech vendors of next steps in a changing market?
Communications B2B data activation guide
With 80% of consumers opting to speak to a machine over long wait times, where does demand for Communications solutions lie?
Cyber security B2B data activation guide
Discover how intent data can guide Enterprise Security vendors with key market trends and investment areas for in-market buyers.
Data analytics B2B data activation guide
Companies looking to be competitive, agile and future-ready need to take full advantage of data at their disposal - here's how.
Guide to sales acceleration for B2B marketers
The 7-Step Guide to Sales Acceleration for B2B Marketers
B2B Multichannel Strategy Report
Establish the key components driving an effective and truly unified multichannel strategy
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