Interest in Account-Based Marketing (ABM) continues to grow, as marketers seek results in B2B sales and businesses look for more reliable strategies. But as we know, not all marketers are ready for ABM – any many still have unanswered questions. With over half (58%) of senior B2B marketers across the US and UK planning to increase their ABM spend over the next 12 months, it’s clear that now is the right time to be focusing on Account-Based Marketing activities.
While nearly half (48%) of B2B marketers say their ABM strategy is well established, there’s clearly room for improvement for the remainder – which is why the Targeted Demand Generation approach, bridging traditional demand gen and ABM, is key to delivering the best possible results and ROI.
The appeal of Targeted Demand Generation lies in its ability to deliver both short-term and long-term wins for B2B marketers. We explore its growing popularity and how it is assisting B2B marketers in bridging the gap between traditional demand generation and their ABM objectives.
To make things a little easier, we’ve put together the 15 most commonly asked questions surrounding ABM into one quick and easy-to-digest infographic. The answers are provided by senior marketing professionals within our Insights for Professionals (IFP) community, as part of our Account-Based Marketing (ABM) Research Report 2023. Gain access to the full report here.
Want to learn more about the State of Account-Based Marketing in 2023? Download the full report here.
