Blog

Feb 01

B2B marketing; the questions marketers are too ashamed to ask

B2B Marketing; The questions we’re too ashamed to ask.

Reading time: 2 minutes Get the basics right and the rest will look after itself. This may sound like a simple premise but in an industry where perpetual flux is an industry standard, the work of B2B digital marketing is far from simplistic. To add to this, thanks to technological... read more →

1st February 2019
Rebecca Tebbutt
B2B Insight

Jan 29

The Future of B2B Marketing; New Tactics for a New Generation

Reading time: 2 minutes If you haven’t changed your approach to B2B marketing in the last 5 year, this article shows why you should. Digital transformation, workforce rejuvenation and customer experience innovation, are just a few of the big disruptors that have re-energized the B2B buyer process. The strongest B2B... read more →

29th January 2019
Rebecca Tebbutt
Multi-Channel

Jan 22

Content Marketing: Best Practices for Outstanding Content

B2B Marketing Plan; A Compelling Case for B2B Content Marketing

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. As with our previous articles, we’ll examine best practices and their underpinning theory to help you plan, execute (and justify investment) for the best marketing programmes to achieve your... read more →

Jan 15

B2B Marketing Plan; Why It All Starts With Market Research

This market research guide is part of our B2B marketing planning series, designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. By breaking each stage into a digestible and actionable online resource, we aim to equip you with best industry practices, techniques and theoretical... read more →

15th January 2019
Rebecca Tebbutt
B2B Insight

Jan 08

The B2B Marketing Plan – Why it Should be Top of 2019’s Agenda

A wise marketer once said... 20 years on, here's why Kotler remains as relevant as ever when tackling the B2B Marketing Plan... It may have been 20 years since his critically acclaimed book based on his on worldwide lectures, 'Kotler on Marketing' was published, but despite a monumental shift into... read more →

8th January 2019
Rebecca Tebbutt
B2B Insight

Dec 18

A Jargon Busting Guide to B2B Programmatic Advertising

Do you know your DCO from your DMP? We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we'll be keeping pace by regularly updating this glossary. But for now, let's... read more →

18th December 2018
Jasdeep Laly
B2B Insight

Dec 10

B2B Programmatic Buying – Demystified

The digital revolution is well and truly underway - but that's hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? It's also well documentated how the programmatic revolution continues to gather momentum in the B2C space, whilst progress in the B2B sphere has... read more →

10th December 2018
Jasdeep Laly
B2B Insight

Dec 04

Programmatic Advertising: Is B2B Marketing Ready for It?

Is B2B Marketing Ready for Programmatic Advertising?

By 2019, programmatic advertising will most probably account for about two-thirds of the world’s digital display advertising (martechcube). There's no doubt programmatic advertising is one of the fastest growing areas of AdTech, connecting advertisers with publishers to get targeted, relevant content in front of the most appropriate audience demographics, effectively... read more →

4th December 2018
Natasha Orme
Multi-Channel

Nov 30

The 25 days of…Programmatic Advertising

Let the countdown begin! We could have bought you 25 days of snow scenes and festive nut crackers but as digital fanatics, we've thought of something far better. Every day we'll be posting a fresh insight from the world of programmatic advertising. Giving you a unique overview of the current... read more →

30th November 2018
Rebecca Tebbutt
B2B Insight

Nov 26

B2B Demand Generation - How to Select the Right Channel

B2B Demand Generation: Picking the Right Channels for your Content

60% of marketers create at least one piece of content each day (eMarketer). But is that enough to guarantee effective B2B demand generation? You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time... read more →

26th November 2018
Rebecca Tebbutt
Demand Generation

Nov 13

How to Create an Effective Content Amplification Plan

B2B Content Marketing; A Masterclass in Content Amplification

B2B content marketing is hard work, and it’s getting harder all the time... Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. Statistics such as these are alarming, especially if content marketing is... read more →

13th November 2018
Natasha Orme
Multi-Channel

Nov 07

5 Simple Techniques for Better Sales and Marketing Alignment

Misalignment between sales and marketing can cost B2B companies 10% of revenue or more per year (Hubspot). Ouch. Evidence that, in the age of the customer (Salesforce) and Account Based Marketing (ABM) strategies, it’s more critical than ever to get your marketing and sales teams on the same page. Not... read more →

7th November 2018
Natasha Orme
B2B Insight