Blog

Oct 22

6 Demand Generation Secrets Every B2B Marketer Should Know

Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience. These may include activities that make certain your audience is: Aware of your brand Connecting... read more →

22nd October 2018
Natasha Orme
Demand Generation

Sep 24

Why B2B Content Marketing Has Changed Forever

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. Companies can build relationships on a brand level while still retaining the personal touch; they can nurture trust and... read more →

24th September 2018
Natasha Orme
Content Marketing

Mar 27

Surviving the Content Explosion in B2B Marketing

There’s been a content explosion. A change in the landscape of B2B marketing that is affecting all of us. This post is based on our B2B Marketing Expo 2018 seminar If you’ve yet to feel its effects in your particular industry, you likely will soon. According to the Content... read more →

27th March 2018
Ross Howard
Content Marketing

Mar 12

How Small Teams Can Win Big at Marketing

Marketing can often feel like a game for big players only. With companies like Coca-Cola spending billions each year, how can your small business compete? The truth is you don't need to have a massive budget to be a marketing success. Of course, the bigger the budget is, the easier... read more →

12th March 2018
Natasha Orme
Uncategorised

Feb 26

5 Email Trends to Watch in 2018

According to the Content Marketing Institute, Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. Its indisputable success in building relationships, gathering data, generating leads and increasing sales makes it easy to see why... read more →

26th February 2018
Carly Toms
Multi-Channel

Feb 12

How to Create a Ridiculously Successful Landing Page

Landing pages are the core of your website, but are yours actually working for you? Read on to find how to create one that will be a success. One of the biggest battles in modern day marketing is getting users to click on your page and, more importantly, stay there.... read more →

12th February 2018
Natasha Orme
Demand Generation

Oct 10

How to Make Irresistible Infographics

Infographic: A visual representation of information or data. The demand for infographics has increased 800% in the past year and although it may seem that infographics have very recently exploded onto the scene, people have been presenting information visually for thousands of years – just look at hieroglyphics. At a... read more →

Sep 26

5 Client Whitepapers We Love

Targeting the right prospects is central to B2B marketing but getting them to engage with you and your brand is the next biggest challenge. Creating and providing valuable content can be the catalyst to gaining the best results but what type of content should you be creating? Each prospect requires... read more →

26th September 2017
James Hughes
Content Marketing

Aug 29

14 Powerful Content Marketing Stats

In 2017 content marketing has evolved from a ‘buzzword’ to become a necessity in any marketing strategy. It’s now recognised as a hugely beneficial practice, and has widely been adopted by B2B marketers. We’ve pulled together some of the most impressive statistics we could find about content marketing, that show... read more →

29th August 2017
Carly Toms
Content Marketing

Aug 15

Repurposing Content: When's the Right Time?

Does Content have a ‘Sell by Date’?

As the saying goes in marketing ‘Content is King’ but producing new content from scratch on a regular basis can be time and labour intensive. If you’ve got a back-catalogue of content it’s easy to think that even the best pieces of content have given all they can give, but... read more →

Aug 01

How to Generate More Leads from Your Content

In B2B Marketing, Lead Generation is a top priority and necessary to keep the cogs turning. Although there are a large variety of strategies to produce leads, many businesses are prioritizing content marketing to generate higher qualified leads. 93% of B2B companies say that content marketing generates more leads than... read more →

1st August 2017
Carly Toms
Content Marketing

Jul 18

7 Ways to Outsmart Your Competitors with B2B Content Marketing

Businesses have relied on B2B content marketing to gain interest from new customers for a long time but everyone in marketing will suffer from the occasional writer’s block or lack of creativity, which could see you struggle creating content altogether. During these times as a B2B marketer, it’s important to... read more →