With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve their approach in line with... read more →
Are you leveraging market research to benchmark your B2B content marketing efforts against your competitors? We guarantee the best performers in your target market are… Over the last 12 months... read more →
Having access to the right market intelligence is essential for unlocking crucial information that will help you convert your target B2B buyers. Our previous article Tech Buyer Insights 2021/22: What... read more →
The B2B insights found in this infographic come from our research unto how senior B2B marketers are using data insights to improve their digital marketing strategies and B2B content marketing... read more →
Is your B2B Content as good as your peers? Most audiences vote with their feet, so if your B2B content marketing efforts aren’t attracting the right crowd, or if they’re... read more →
To launch our new series into Content Intelligence and its strategic application in the art of B2B Content Marketing, we conducted research among the IFP community of senior B2B marketers.... read more →
Is B2B Content Strategy becoming an advanced artform? The fundamental elements of B2B content marketing never change but they do evolve to enable cutting edge execution. As part of our... read more →
51% of B2B marketers leverage content marketing to generate leads, while 69% are aiming for multiple touchpoint MQLs as part of their strategy, according to our recent survey. Could this... read more →
What is the psychological impact of thought leadership and how might I use this to deliver better content experiences to my target audience? Thought leadership is used by 43% of... read more →
Which of these B2B content hazards are eroding your ROI? We've distilled 12 common pitfalls into this easy to digest infographic. This content is part of a whole series exploring... read more →
Our survey of B2B marketers revealed 53% use content marketing to grow awareness. While 88% are looking to produce more content this year. This means even more content to come... read more →
What's the B2B content strategy state-of-play this 2021? We teamed up with IFP to survey senior B2B marketers in order to gauge which goals, tactics and campaign approaches were making... read more →
