51% of B2B marketers leverage content marketing to generate leads, while 69% are aiming for multiple touchpoint MQLs as part of their strategy, according to our recent survey. Could this... read more →
What is the psychological impact of thought leadership and how might I use this to deliver better content experiences to my target audience? Thought leadership is used by 43% of... read more →
Which of these B2B content hazards are eroding your ROI? We've distilled 12 common pitfalls into this easy to digest infographic. This content is part of a whole series exploring... read more →
Our survey of B2B marketers revealed 53% use content marketing to grow awareness. While 88% are looking to produce more content this year. This means even more content to come... read more →
What's the B2B content strategy state-of-play this 2021? We teamed up with IFP to survey senior B2B marketers in order to gauge which goals, tactics and campaign approaches were making... read more →
Is content marketing strategy still high up on the agenda? We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. Reading... read more →
Content is the beating heart of every ABM strategy. Without it, your target account list (TAL) becomes a pointless exercise. And when it comes to getting your content right, personalization... read more →
The key to successful B2B demand generation is keeping your audiences continuously engaged. This means sustaining their appetite for content and serving it to them in ways they can’t resist.... read more →
Are you investing in global content but not seeing the return you anticipated? Are some regions seeing high conversion rates while others lag behind? Or perhaps you need best practices for... read more →
Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. As with our previous articles, we’ll examine best practices... read more →
Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing... read more →
90% of top performing content B2B content marketers place their target audience's information needs first. (Content Marketing Institute) This means it's essential to not only understand what information your buyers... read more →
