There’s more than one type of intent data. Which of these digital signals are you not looking at? This article explores the B2B intent signals that can be leveraged to drive demand generation.
Developing a demand generation strategy that will support your marketing objectives is all about leveraging the tools you have at your disposal. It means going
Leveraging relevancy and scale to accelerate the B2B sales pipeline is not to be overlooked by B2B marketers in their strive for increased conversions and
Is your B2B Content as good as your peers? Most audiences vote with their feet, so if your B2B content marketing efforts aren’t attracting the
59.5% of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP).
Intent data. We all want it, we all gather it, but where are we going wrong? How can we maximize value and get the most from our data? Discover 5 mistakes holding you back…
The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. However, transforming raw data into actionable insight is where a lot of organisations fall down.
64% of B2B marketers struggle to action on insights gathered from intent data. Get a head start on your intent data strategy with our step-by-step guide.
First-party and third-party intent data give two different outlooks, provide different benefits and have their individual challenges. Which is best for demand generation?
According to research, 99% of B2B marketers today are utilizing intent data, to some extent. But what are their objectives? And are they achieving their goals – or are they missing a trick? This article explores why B2B marketers are leveraging intent data today, and why you should be too…
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