Every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. But while many believe intent data is simply one signal to... read more →
Developing a demand generation strategy that will support your marketing objectives is all about leveraging the tools you have at your disposal. It means going beyond the standard every day... read more →
Leveraging relevancy and scale to accelerate the B2B sales pipeline is not to be overlooked by B2B marketers in their strive for increased conversions and ROI. Applying data science to... read more →
Is your B2B Content as good as your peers? Most audiences vote with their feet, so if your B2B content marketing efforts aren’t attracting the right crowd, or if they’re... read more →
59.5% of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). But with 56% reporting difficulty... read more →
Gone are the days of mass email blasts and broad segmentation techniques. In order to engage your audience, it’s vital to send the right message to the right people at... read more →
Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all... read more →
Customer data has become a business asset beyond imagination, with endless opportunities for Marketing and Sales to create seamless B2B customer experiences. The use of intent data, while relatively new... read more →
With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Businesses can utilize it... read more →
By now, businesses are well aware that the better they know their prospects, the more likely they are to encourage conversion. Similarly, the better they understand their customers, the easier... read more →
