Leveraging relevancy and scale to accelerate the B2B sales pipeline is not to be overlooked by B2B marketers in their strive for increased conversions and
59.5% of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP).
The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. However, transforming raw data into actionable insight is where a lot of organisations fall down.
First-party and third-party intent data give two different outlooks, provide different benefits and have their individual challenges. Which is best for demand generation?
According to research, 99% of B2B marketers today are utilizing intent data, to some extent. But what are their objectives? And are they achieving their goals – or are they missing a trick? This article explores why B2B marketers are leveraging intent data today, and why you should be too…
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