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What is a Decision-Making Unit (DMU)? A Decision-Making Unit (DMU) is a group of individuals within an organization who work together to make a purchase
Demand generation plays a crucial role in B2B marketing given its focus on creating awareness and interest in your brand’s products or services – with the
Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts.
Demand generation is a crucial aspect of any successful business, with B2B marketing leaders spending approximately 20% of their marketing budget on demand gen. Effective
Demand generation marketing is a crucial aspect of any successful marketing strategy. It goes beyond creating awareness and focuses on building trust and nurturing relationships with your
In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two
Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the
You may be knocking it out of the park with your B2B content creation, but without the right distribution channels to scale up your efforts
Designing and executing demand generation activities that reach and drive the right traffic can improve sales and increase revenue through: This article sets out the
Landing pages are the core of your website, but are yours actually working for you? Read on to find how to create one that will
Demand generation is one of the most important elements of executing an effective digital marketing strategy. Effective B2B demand generation ensures your marketing efforts work
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