What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. It's designed to generate leads,... read more →
If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them.... read more →
As nearly 70% of companies involve 5 or more people in every buying process, understanding how to target each individual effectively is never going to be straight-forward. What’s more, according... read more →
This article takes a deeper dive into how taking a more granular approach to segmenting your audience is crucial. Read on to uncover how B2B marketing segmentation is advanced by... read more →
This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to discover how B2B marketing segmentation continues to evolve to deliver... read more →
Reading time: 4 minutes As 88% of senior B2B marketers see an improvement in conversion rates when using ABM, we considered the 5 Account-Based Marketing Facts Every B2B Marketer Should... read more →
A step-by-step guide to turning knowledge about your target DMU into actionable buyer personas. Reading time: 4 minutes This article is part of our marketing mini-series on B2B Marketing Segmentation,... read more →
When marketing budgets tighten, conversion rates are usually the first KPI to come under scrutiny. However, as conversion journeys get more complex and multifaceted to reflect B2B buyer life cycles,... read more →
Lead generation is an essential element of demand generation but if you think the work stops there, you're mistaken... Nurturing your active leads is almost as important as acquiring them... read more →
What is demand generation? Demand generation is an effective B2B marketing strategy. While helping define the way you drive traffic and operate lead generation, it’s also a highly targeted process... read more →
Designing and executing demand generation activities that reach and drive the right traffic can improve sales and increase revenue through: Driving better performance from your digital media programs Improving conversion... read more →
Drive repeatable success, whatever your account based marketing approach with this step-by-step process guide… Reading time: 4 minutes Whether you’re in the early stages of deploying an account based marketing... read more →
