15 Biggest B2B Content Marketing Enigmas

15 Biggest B2B Content Marketing Enigmas

To launch our new series into Content Intelligence and its strategic application in the art of B2B Content Marketing, we conducted research among the IFP community of senior B2B marketers.

67% of B2B marketers we surveyed, report they perceive a high threat level from new market entrants using emerging forms of AI to identify and apply better intelligence to gain competitive advantage.

When we observe the key challenges many demand generation practitioners are navigating, we can identify where and how competitors are likely applying superior sources of intelligence to overcome these problems and deliver outstanding performance.

Read on to discover the core challenges waiting to be resolved through better Content Intelligence.

Reading time:  1 minute

B2B Content Marketing Pain Points



Our new marketing mini series will dispel guesswork by demonstrating how to access and apply the right Content Intelligence.

Want to be first in line to receive game changing insights?

Subscribe to our newsletter the Inbox Insider to receive brand new articles delivered directly to your inbox.

Amie Lovell

Meet Amie, Marketing Manager here at Inbox. She looks after everything from our content and blog articles to newsletters and social. Her passion is delivering engaging content that resonates with our target audience while promoting thought leadership, to drive brand awareness and trust in what we do.
Want access to the latest B2B insights?

Our InboxInsider provides a monthly round-up of the latest whitepapers and reports, trending intent tags, best-performing subject lines, and more.

Latest blogs

Lead Generation

The Future of Lead Generation: 7 Trends Dominating 2024

Lead generation strategies have evolved significantly due to economic pressures and technological shifts. With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened

Lead Generation

The Biggest Questions to Ask a B2B Lead Gen Company

When considering outsourcing your lead generation, selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting

Latest blog posts