To launch our new series into Content Intelligence and its strategic application in the art of B2B Content Marketing, we conducted research among the IFP community of senior B2B marketers.
67% of B2B marketers we surveyed, report they perceive a high threat level from new market entrants using emerging forms of AI to identify and apply better intelligence to gain competitive advantage.
When we observe the key challenges many demand generation practitioners are navigating, we can identify where and how competitors are likely applying superior sources of intelligence to overcome these problems and deliver outstanding performance.
Read on to discover the core challenges waiting to be resolved through better Content Intelligence.
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Our new marketing mini series will dispel guesswork by demonstrating how to access and apply the right Content Intelligence.
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