59.5% of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). But with 56% reporting difficulty... read more →
To launch our new series into Content Intelligence and its strategic application in the art of B2B Content Marketing, we conducted research among the IFP community of senior B2B marketers.... read more →
Is B2B Content Strategy becoming an advanced artform? The fundamental elements of B2B content marketing never change but they do evolve to enable cutting edge execution. As part of our... read more →
51% of B2B marketers leverage content marketing to generate leads, while 69% are aiming for multiple touchpoint MQLs as part of their strategy, according to our recent survey. Could this... read more →
Results are in – which brands triumphed in the IFP content Awards 2020?With fierce competition in the world of B2B content marketing, Insights for Professionals (IFP) have set out to... read more →
What is the psychological impact of thought leadership and how might I use this to deliver better content experiences to my target audience? Thought leadership is used by 43% of... read more →
Which of these B2B content hazards are eroding your ROI? We've distilled 12 common pitfalls into this easy to digest infographic. This content is part of a whole series exploring... read more →
Our survey of B2B marketers revealed 53% use content marketing to grow awareness. While 88% are looking to produce more content this year. This means even more content to come... read more →
What's the B2B content strategy state-of-play this 2021? We teamed up with IFP to survey senior B2B marketers in order to gauge which goals, tactics and campaign approaches were making... read more →
Is content marketing strategy still high up on the agenda? We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. Reading... read more →
When lead revenue and profit are top of the marketing agenda, the pressure's on to deliver performance marketing that demonstrates quick-fire success and an impressive ROI. But if the right... read more →
When marketing budgets tighten, conversion rates are usually the first KPI to come under scrutiny. However, as conversion journeys get more complex and multifaceted to reflect B2B buyer life cycles,... read more →
