What's the B2B content strategy state-of-play this 2021? We teamed up with IFP to survey senior B2B marketers in order to gauge which goals, tactics and campaign approaches were making... read more →
Is content marketing strategy still high up on the agenda? We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. Reading... read more →
When lead revenue and profit are top of the marketing agenda, the pressure's on to deliver performance marketing that demonstrates quick-fire success and an impressive ROI. But if the right... read more →
When marketing budgets tighten, conversion rates are usually the first KPI to come under scrutiny. However, as conversion journeys get more complex and multifaceted to reflect B2B buyer life cycles,... read more →
Only 3% of your market is actively buying. 56% are not ready, 40% are poised to begin. (Vorsight) How is your lead qualification set up to help you accurately pin... read more →
In the face of economic and political uncertainty, many organizations return focus to performance driven B2B marketing activities that demonstrate tangible value and most importantly traceable ROI. Marketers that calculate... read more →
52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. (HubSpot, 2017) Now’s the time to scrutinize your lead qualification methodology and... read more →
The key to successful B2B demand generation is keeping your audiences continuously engaged. This means sustaining their appetite for content and serving it to them in ways they can’t resist.... read more →
Lead generation is an essential element of demand generation but if you think the work stops there, you're mistaken... Nurturing your active leads is almost as important as acquiring them... read more →
What is demand generation? Demand generation is an effective B2B marketing strategy. While helping define the way you drive traffic and operate lead generation, it’s also a highly targeted process... read more →
Designing and executing demand generation activities that reach and drive the right traffic can improve sales and increase revenue through: Driving better performance from your digital media programs Improving conversion... read more →
Targeting only one role within your target account DMU could jeopardize your sale. This is because the decision-making unit (DMU) is at the core of B2B selling. Also called a... read more →
