What’s the B2B content strategy state-of-play this 2021? We teamed up with IFP to survey senior B2B marketers in order to gauge which goals, tactics and campaign approaches were making it to the top of the agenda.
These insights are a selection of findings from our latest report, “Dissecting the B2B Content Marketing Strategy“.
Here are some of the key findings…
For guidance on how to apply these insights to boost your own content strategy, why not check out our latest guide Dissecting the B2B Content Marketing Strategy