Content Creation

How can I make my content strategy work harder?

B2B Content Creation No Background

As B2B content specialists, we use intent insights from our 3.5m engaged IFP community members (including IT, HR, Marketing and Business Management) to uncover what audiences want to read.

Keeping a steady production of content creation for digital marketing is tough. As trends quickly come and go and readers’ demands steadily increase, keeping pace is a big challenge for many B2B marketers.

Our range of content creation services are designed to do the heavy lifting for you.

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Why consider outsourcing your B2B content creation?

With access to over 3.5m audience insights via our online publishing center IFP, we can help you create and amplify content informed by real-time demand.

This ensures your content marketing efforts drive real intrigue which can be harvested into genuine engagement. From whitepapers to easy-to-digest innovative content formats, our content creation and copywriting services will help you build long-term value exchanges with your target audiences through your content.

Content Creation

  • In-house content specialists
  • Insight lead approach
  • Fast turn-around

Content Optimization

  • Data-informed recommendations
  • Tried and tested conversion techniques
  • Meticulous eye for detail

Sponsored Content

  • Reduce pressure on your own creation team
  • Springboard off the back of established IFP brand
  • Position content among leading thought leaders

Content Re-purposing

  • Create fresh content from existing assets
  • Open-up opportunities to amplify content
  • Generate new formats for different DMU stakeholders

Why content creation is important…

In order to successfully execute a content syndication campaign as part of your demand generation strategy or lead generation activities, you need quality content.

Our flexible content creation packages are designed to help brands connect with their target audiences through pushing content that delivers real value and relevancy.

As content syndication specialists we understand the need for dynamic content creation that addresses the full span of your customer lifecycles. That’s why we’re experts in generating content in a wide range of formats including:

  • Short form & long form
  • Infographics
  • Guides and eBooks
  • Playbooks, Cheat Sheets & Checklists
  • Analyst Reports
  • Thought Leadership
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B2B Content Produced & Syndicated for Clients…

Further Reading…

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