Content Creation

How can I make my content strategy work harder?

As B2B content specialists, we use intent insights from our 4.1m engaged IFP community members (including IT, HR, Marketing and Business Management) to uncover what audiences want to read.

Keeping a steady production of content creation for digital marketing is tough. As trends quickly come and go and readers’ demands steadily increase, keeping pace is a big challenge for many B2B marketers.

Our range of content creation services are designed to do the heavy lifting for you.

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Why consider outsourcing your B2B content creation?

With access to over 4.1m audience insights via our online publishing center IFP, we can help you create and amplify content informed by real-time demand.

This ensures your content marketing efforts drive real intrigue which can be harvested into genuine engagement. From whitepapers to easy-to-digest innovative content formats, our content creation and copywriting services will help you build long-term value exchanges with your target audiences through your content.

Content Creation

In-house content specialists
Insight lead approach
Fast turn-around

Content Optimization

Data-informed recommendations
Tried and tested conversion techniques
Meticulous eye for detail

Content Re-purposing

Create fresh content from existing assets
Open-up opportunities to amplify content
Generate new formats for different DMU stakeholders

Why content creation is important…

In order to successfully execute a content syndication campaign as part of your demand generation strategy or lead generation activities, you need quality content.

Our flexible content creation packages are designed to help brands connect with their target audiences through pushing content that delivers real value and relevancy.

As content syndication specialists we understand the need for dynamic content creation that addresses the full span of your customer lifecycles. That’s why we’re experts in generating content in a wide range of formats including: