As nearly 70% of companies involve 5 or more people in every B2B buying decision, understanding how to effectively target each individual will never be
As global IT spend continues to rise, the business landscape advances at colossal speed. New technologies like AI, automation and IoT devices are changing the
Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. A good reputation within your industry puts you in good
In the midst of transformation, vendors have an opportunity to capture the attention of HR tech buyers with great content, and turn cold prospects into
According to Gartner, global IT spending is set to be $3.9 trillion in 2020 and over $4 trillion by 2021. This creates huge opportunities for
Reading time: 3 minutes Account-Based Marketing (ABM) is here to stay, that much is clear. Its allure is evident; hand-pick the specific organizations you wish
Our InboxInsider provides a monthly round-up of the latest whitepapers and reports, trending intent tags, best-performing subject lines, and more.
