Insights

Browse our collection of Insights to power your B2B marketing

Servers and storage B2B data activation guide
Uncover the most pressing pain points facing both server and storage companies, key solutions to alleviate them and more…
CX B2B data activation guide
Providing customers with a great experience has always been important, but in the current digital landscape it’s crucial…
HR B2B data activation guide
From hybrid work and flexible office models to digital transformation and e-Learning, this report explores a post-pandemic world
Cloud computing B2B data activation guide
With 70% of companies operating in the cloud, how can Cloud Computing vendors solve key obstacles to capture market demand?
Network and infrastructure B2B data activation guide
Networks and Infrastructure play a pivotal role in modern businesses, but how can vendors win in-market buyers in this space?
Financial tech B2B data activation guide
Demand for Financial Technology is still high in a market that is thriving – providing you know who to target, when and how…
Marketing operations B2B data activation guide
How can the key challenges faced by Marketing Ops professionals inform MarTech vendors of next steps in a changing market?
Communications B2B data activation guide
With 80% of consumers opting to speak to a machine over long wait times, where does demand for Communications solutions lie?
Cyber security B2B data activation guide
Discover how intent data can guide Enterprise Security vendors with key market trends and investment areas for in-market buyers.
Data analytics B2B data activation guide
Companies looking to be competitive, agile and future-ready need to take full advantage of data at their disposal - here's how.
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