Learn how today business professionals make purchasing decisions with our B2B buyer journey guides
Discover how market trends are changing the B2B buying journey for business professionals & learn how it will impact your sales strategy moving forward. Get insights from the finance, IT, HR and marketing sectors.
Customer Experience (CX): Activation Guide and Category Report
Providing customers with a great experience has always been important, but in the current digital landscape it’s crucial…
Servers & Storage: Activation Guide and Category Report
Uncover the most pressing pain points facing both server and storage companies, key solutions to alleviate them and more…
Cloud Computing: Activation Guide and Category Report
How can Cloud Computing vendors capture market demand in an ever-evolving space? Our first party data reveals key learnings.
Human Resources (HR): Activation Guide and Category Report
From hybrid work and flexible office models to digital transformation and e-Learning, this report covers all in a post-pandemic world…
Enterprise Security: Activation Guide and Category Report
Discover market trends and key investment areas for Enterprise Security vendors in the year ahead based on first party insights.
Marketing Operations: Activation Guide and Category Report
Where is the current demand for MarTech solutions at its highest? Packed with key insights, this data-driven activation guide reveals all…
Network & Infrastructure: Activation Guide and Category Report
At the heart of all modern businesses, Networks and Infrastructure play a pivotal role – but how can vendors win in-market buyers in this space?
Marketing Buying Behavior: Research Results
What are Marketing tech buyers biggest decision making challenges? Get inside the mind of a Marketing buyer…
HR Buying Behavior: Research Results Uncovered
What are HR tech buyers interested in investing in over the coming year? Get inside the mind of an HR buyer…
Finance Buying Behavior: Research Results
What is on the agenda for Finance Buyers? We spoke to 250 senior Finance professionals to find out…
Information Technology Buying Behavior: Research Results
How do IT buyers research a tech purchase? We surveyed 250 senior leaders involved in B2B technology purchases to find out…
Follow in the steps of some of the world’s strongest brands…
