Buyers Guides

B2B Marketing Resources

IT, Marketing, HR and Finance Buyers Guides

How to Master B2B Sales Acceleration for MarTech Vendors

Where is current demand for MarTech solutions at its highest? Packed with key insights, this data-driven activation guide reveals all…

How to Master B2B Sales Acceleration for MarTech Vendors
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How to Master B2B Sales Acceleration for Enterprise Security Vendors

Discover market trends and key investment areas for Enterprise Security vendors in the year ahead based on first party insights.

How to Accelerate B2B Sales for Enterprise Security Vendors
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Marketing Buying Behavior: Research Results

What are Marketing tech buyers biggest decision making challenges? Get inside the mind of a Marketing buyer…

Marketing Buying Behavior
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HR Buying Behavior: Research Results Uncovered

What are HR tech buyers interested in investing in over the coming year? Get inside the mind of an HR buyer…

HR Buying Behaviour
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Finance Buying Behavior: Research Results

What is on the agenda for Finance Buyers? We spoke to 250 senior Finance professionals to find out…

Finance Buying Behavior
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Information Technology Buying Behavior: Research Results

How do IT buyers research a tech purchase? We surveyed 250 senior leaders involved in B2B technology purchases to find out…

IT Buying Behaviour: Research Results
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