Utility Guides
The Ultimate B2B Multi Channel Troubleshooter 2022
This invaluable channel troubleshooter aims to provide B2B marketers with a one-stop point of call for solutions and actions to be derived, based on intelligence and expert support.
DMU Persona Builder Cheat Sheet
What do your target personas look like? What are their pain points? If you’re not sure, it’s time to find out. Identify the characteristics, priorities and personas of your ideal DMU persona, with our practical DMU Persona cheat sheet.
Digital Campaign Planning Toolkit
From identifying personas, to deciding which content formats are best to utilise – there are many layers to a successful campaign. Where to get started? Our ultimate campaign planning toolkit will help.
Your ABM Strategy in 7 Simple Steps
How can you get your ABM strategy off the ground?This workbook will help you kick-start your ABM journey and guarantee success! Complete with planners, flowcharts, checklists and templates, this workbook is a must-use for any B2B marketer getting started with ABM.
A Guide to Persona Planning
How do you write compelling content that stops your audience in their tracks and makes them act? Identifying your prospects and what motivates them is a good place to start. This guide will help you do just that.
Content Creation: Plan of Attack
To keep up with the competition, marketers are forced to produce engaging, fresh and relevant content at breakneck speed. This handy worksheet will help you formulate new ideas for your content strategy.
Intent Data Utilization Checklist
How can you ensure you utilize your intent data to it’s fullest extent? With 64% of B2B marketers struggle to action on their insights, this handy checklist will ensure you action on every insight and leverage intent data in all your suitable channels.
Your Inbound Marketing Strategy Template
Getting your inbound marketing right requires managing multiple components. Iron out each stage of your inbound marketing strategy-planning process, with our simple 10-step workbook.
B2B Periodic Table of Content Elements
A successful B2B content strategy is built on science. What are the critical content compounds your strategy might be missing? Our B2B Periodic Table of Content Elements can help you identify the key focus areas you should be considering.
Follow in the steps of some of the world’s strongest brands…
