B2B Marketing Resources

Utility Guides

DMU Persona Builder Cheat Sheet

What do your target personas look like? What are their pain points? If you’re not sure, it’s time to find out. Identify the characteristics, priorities and personas of your ideal DMU persona, with our practical DMU Persona cheat sheet.

DMU Persona Cheat Sheet
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Digital Campaign Planning Toolkit

From identifying personas, to deciding which content formats are best to utilise – there are many layers to a successful campaign. Where to get started? Our ultimate campaign planning toolkit will help.

Digital Campaign Planner Template
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Your Inbound Marketing Strategy [Template]

Getting your inbound marketing right requires managing multiple components. Iron out each stage of your inbound marketing strategy-planning process, with our simple 10-step workbook.

Inbound Marketing Strategy Template
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Your ABM Strategy in 7 Simple Steps

How can you get your ABM strategy off the ground?This workbook will help you kick-start your ABM journey and guarantee success! Complete with planners, flowcharts, checklists and templates, this workbook is a must-use for any B2B marketer getting started with ABM.

Your ABM Strategy In 7 Simple Steps
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A Guide to Persona Planning

How do you write compelling content that stops your audience in their tracks and makes them act? Identifying your prospects and what motivates them is a good place to start. This guide will help you do just that.

Persona Planning
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Content Creation: Plan of Attack

To keep up with the competition, marketers are forced to produce engaging, fresh and relevant content at breakneck speed. This handy worksheet will help you formulate new ideas for your content strategy.

Content Creation
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