B2B Account Based Marketing

How can I break-free of traditional targeting limitations?

Account-Based Marketing

As a gateway to over 3.5m engaged B2B decision makers, match your target accounts to our in-market buyers.

With an active business community spanning IT, HR, Marketing and Business Management, we help you move beyond first party data restrictions to discover a wealth of audience insights.

This may include matching a pre-compiled target account list (TAL) to our existing first party audience profiles or working with our channel partners to connect millions of data points to create a clear picture of your audience.

Whatever your account based marketing plan, we have the depth and breadth of audience insights and intent data to accommodate every targeting requirement.

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Instant Access to Traditionally Hard to Reach Accounts

Some accounts are notoriously hard to reach using traditional B2B account based marketing methods. As data-driven specialists with strategic channel partnerships, we’re able to find your ideal customer profile and match it to first party intent signals.

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Multi-Channel Tactics for Maximum Reach

Upon establishing who your ideal customers are and matching them up to our intent signals, we’ll segment our data accordingly and build out accurate prospect lists.

We can then deploy data-informed multi-channel digital campaigns, helping you to get in front of hard-to-find decision makers from target accounts.

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Genuine Engagement for Real Results

If you’re keen to go one step further, we can deliver pay-for-performance campaigns to your target account list too.

Whether it’s lead generation or fully integrated demand generation campaigns, we’re able to generate opt-in engagements from senior decision makers at your target accounts, accelerating your ABM strategy with real results.

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Here’s some we made earlier…

Further Reading…

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