Demand Generation

What are demand generation programs?

Demand Generation Agency

“While customer acquisition is often a key element, demand generation is geared towards the full customer lifecycle from brand awareness, content syndication and lead generation right through to lead nurturing and relationship marketing.”

Inbox Insight are the gateway to 3.5M active business professionals specializing in HR / Marketing / IT and Business Management via our centralized publishing hub IFP.

We run demand generation activities to our audience, as a set of content-fuelled campaigns focused on building trust and value to both our clients and audience members…

LEARN MORE

With Inbox Insight, none of these objectives have to work in isolation. Our flexible product suite means we’re able to tailor make an integrated solution that unifies your goals to power lasting engagement.

Audience Insight – (IFP)

Available Audience

  • 3.5M Active Members
  • IT/ HR/ Marketing/ Finance/Business Management
  • US, EMEA, APAC
LEARN MORE

Targeting

  • Audience Profiling
  • ABM
  • Intent Data
  • Buyer Signals
LEARN MORE

Demand Generation Process

Interest & Prospecting

  • Programmatic
  • Solus Emails
  • Native Advertising
  • Sponsored Content
LEARN MORE

Lead Generation

  • Multi-Channel Content Syndication
  • Email Marketing
  • Social
  • Multi-Touchpoint Journeys
LEARN MORE

PR & Education

  • Thought Leadership
  • Sponsored Editorial
  • Co-Branded Research Reports
  • Category Hub Take-Over
LEARN MORE

Response

  • Engaged Remarketing
  • Persona Scoring
  • Multi-Touch Nurture
  • Full Funnel Engagement
LEARN MORE

How do our B2B demand generation services work?

Content is a powerful tool for attracting, connecting and sustaining the interests of your target audiences. Through mapping your branded content against critical audience touchpoints and building an optimized user journey, you can harvest this interest into paid, loyal customers and brand advocates.

As our specialisms lie in content and digital engagement, we are able to support clients with an insight-led approach. This means using intent data as a foundation to build campaigns that give the right audience, the right message, at the right time in the right way.

We call this content amplification and it’s succeeded in helping brands across the globe achieve their marketing objectives and exceed expectation for over 9 years.

LEARN MORE

How do we target the right audiences?

IFP is our centralized resource hub providing an active membership of over 3.5m professionals with the latest content that helps them solve their business challenges.

In exchange for unlimited access, we’re able to use IFP as a springboard to capture millions of buyer intent data which fuel intelligent data-driven campaigns on behalf of our clients.

LEARN MORE
Demand Generation Consultation Activities

Content marketing that fuels your demand generation engine

Anticipating and fulfilling the information needs of your target audience throughout their buyer journey is the key to effective demand generation.

As content specialists with a team of inhouse copywriters, we’re able to deliver your content strategy using the most intelligent channels for successful content syndication.

It’s about creating an engagement engine that weaves intelligent content marketing programs, seeped in digital touchpoints, into one unified strategic approach.

Position your business as a thought leader

Thought Leadership

Publishing content that positions your business as an authority in your respective fields, is a great way to grow awareness and establish trust within your market.

LEARN MORE

Utility

How does your content help your audience in their day-to-day role?

Creating cheat sheets, templates and downloadable tools are effective at giving your audiences tangible value.

LEARN MORE
Tools to help your audience
Infographics Reports and Ebooks

Infographics, reports and eBooks

Visually led content is essential for grabbing attention and providing easy-to-digest insights, knowledge and reader value.

This type of content is also highly compatible with social channels to enhance a multi-channel tactics.

LEARN MORE

Short form vs Long form Content

Knowing what content to use and when is the key to successful content marketing.

Content under 1,200 words is usually considered short form and is great for readers short on time.

Long form content is important for audiences requiring greater depth and insight.

LEARN MORE
Long and Short Form Content

How we keep your marketing and sales aligned

ABM

Find out how to keep all your internal stakeholders onboard by targeting the right accounts.

LEARN MORE
Lead Nurture Programs

Sustain engagement for longer and improve conversion rates.

LEARN MORE

Ready to see us in action?

Ready to find out more?