With technological advancements continuously changing buyer behaviors and shifting market dynamics, business leaders must stay ahead and adapt their marketing strategies to meet the demands
B2B sales and marketing alignment refers to the strategic coordination and integration of a company’s sales and marketing teams, processes, and activities. It involves both
https://youtu.be/XNwrlOD0K14?si=fUnxBdYzqYY4Z5k7 Understanding the complexities of the B2B tech buying process today has never been more crucial. What triggers a tech search among B2B professionals, and
In 2024 B2B marketers have been presented with fresh opportunities as well as challenges. Derived from first-party research from the Insights for Professionals (IFP) community,
Harnessing the power of technographic data can be a game changer in today’s data-driven business landscape. If B2B marketers focused in the technology industry are able to
As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that
B2B marketers often get hung up about the differences between multichannel and omnichannel marketing, when in fact the two approaches are actually very similar. For
Achieving a seamless, unified B2B multichannel strategy requires a specialist skillset and understanding as well as effective cross-channel integration and alignment to your overarching objectives.
Measuring brand awareness remains a key challenge for B2B companies due to its intangible nature, causing it to all too often become overlooked in multichannel
What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multichannel marketing
As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the
What are the top challenges leading tech buyers to actively search for your products or services? We surveyed over 1,500 senior professionals within our Insights
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