B2B Marketing Resources


Checklist of a Best-in-Class B2B Multi Channel Strategy

What core components are required for a highly successful B2B multi channel strategy that your competitors will seek to benchmark?

Checklist of a Best-in-Class B2B Multi Channel Strategy [INFOGRAPHIC]
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15 Multi Channel Strategy Pitfalls as Voted by B2B Marketers

Uncover unique insights backed by our first party research around multi channel strategy pain points facing senior B2B marketers in 2022.

15 Multi Channel Strategy Pitfalls 2022 - Infographic
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B2B Multi Channel Marketing Strategy: UK vs US

Delve into the state of B2B multi channel strategy on both sides of the Atlantic with this easy-to-digest infographic…

B2B Multi Channel Marketing Strategy UK vs US - Infographic 1
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Marketing Tech Buyers: Greatest Challenges Uncovered

Discover how the biggest challenges facing today’s marketing technology buyers differ across job seniority and specialism in this easy-to-digest infographic…

B2B Marketing buyer insights
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IT Tech Buyers: Greatest Challenges Uncovered

What are the greatest obstacles faced by your in-market tech buyers? Does the level of seniority determine the level of challenge? Uncover all, right here…

B2B Tech buyer insights
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HR Tech Buyers: Greatest Challenges Uncovered

Looking to successfully target your optimal HR tech buyers? Learn their most pressing pain points and how seniority plays a significant role in this handy infographic…

B2B HR buyer insights
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24 B2B Tech Buyer Insights to Enhance 2022 Planning

Discover 24 of the best Tech Buyer Insights in this easy-to-digest infographic, putting the latest B2B insights from our unique first party research right at your fingertips…

24 B2B Buyer Insights for 2022
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Are You Engaging with the Right DMU Members?

If your messaging doesn’t align with your audience, you’re not going to get very far. Identify the DMU members you should be targeting, and whether you’re reaching and engaging them effectively.

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8 FAQs on ABM:

Interest in ABM continues to grow, but many marketers still have unanswered questions. Discover the 8 most commonly asked questions in this quick infographic.

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15 Essential B2B Content Strategy Insights for 2021

What are the common goals, tactics and challenges faced when it comes to content marketing in 2021? We spoke to senior B2B marketing professionals to find out…

15 Content Strategy Insights
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The Periodic Table of B2B Content Elements

Discover the key B2B content elements all in one place. This convenient infographic provides a thorough run-through of all the B2B marketing terms you should be aware of.

The Periodic Table of B2B Content Elements
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12 B2B Intelligence Insights They Don’t Want You to Know About

Our research among senior B2B Marketers revealed some startling discrepancies in the acquisition and application of Content Intelligence. What’s really going on behind closed doors?

12 B2B Intelligence Insights
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10 Tell-Tale Signs That Intent Data is Here to Stay

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Find out in this quick infographic…

Intent Data is Here to Stay
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WARNING: 12 Content Biological Hazards to Avoid

Which of these critical content marketing elements are eroding your ROI? Discover the warning signals that your content marketing strategy could end in disaster…

Content Marketing Hazards
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20 Insights into the Modern B2B Buyer Decision Process

What is the most common research tool for B2B decision makers? This must-read infographic provides the 20 top B2B insights that shed light on the state of the modern buyer decision process.

20 B2B Insights 300x430 Title Page
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