The Advantages of Auto-Responded Follow Up Emails

The Advantages of Auto-Responded Follow Up Emails

In the world of B2B and B2C email marketing, the majority of focus is put upon the initial copy, format, layout and design of emails. The logistics of our lead generation campaigns mean that once a subscriber requests a guide, whitepaper, trial or offer from one of our bulletins, we need to confirm that we’ve […]

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