Interest in Account-Based Marketing only continues to grow as marketers seek to drive higher ROI and see better results. 80%... read more →
Compared to the more traditional mass-marketing email campaigns, the emerging trend of account-based marketing (ABM) has proven to be a... read more →
According to our Account-Based Marketing Research Report, 80% of senior B2B marketers use personalized content to some extent, while 49%... read more →
Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to... read more →
The B2B insights found in this infographic come from our research unto how senior B2B marketers are using data insights... read more →
Is your B2B Content as good as your peers? Most audiences vote with their feet, so if your B2B content... read more →
59.5% of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to... read more →
To launch our new series into Content Intelligence and its strategic application in the art of B2B Content Marketing, we... read more →
Is B2B Content Strategy becoming an advanced artform? The fundamental elements of B2B content marketing never change but they do... read more →
51% of B2B marketers leverage content marketing to generate leads, while 69% are aiming for multiple touchpoint MQLs as part... read more →
Results are in – which brands triumphed in the IFP content Awards 2020?With fierce competition in the world of B2B... read more →
What is the psychological impact of thought leadership and how might I use this to deliver better content experiences to... read more →
