To launch our new series into Content Intelligence and its strategic application in the art of B2B Content Marketing, we... read more →
Is B2B Content Strategy becoming an advanced artform? The fundamental elements of B2B content marketing never change but they do... read more →
51% of B2B marketers leverage content marketing to generate leads, while 69% are aiming for multiple touchpoint MQLs as part... read more →
Results are in – which brands triumphed in the IFP content Awards 2020?With fierce competition in the world of B2B... read more →
What is the psychological impact of thought leadership and how might I use this to deliver better content experiences to... read more →
Which of these B2B content hazards are eroding your ROI? We've distilled 12 common pitfalls into this easy to digest... read more →
Our survey of B2B marketers revealed 53% use content marketing to grow awareness. While 88% are looking to produce more... read more →
What's the B2B content strategy state-of-play this 2021? We teamed up with IFP to survey senior B2B marketers in order... read more →
Is content marketing strategy still high up on the agenda? We surveyed a panel of B2B marketers to discover what... read more →
We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so... read more →
Gone are the days of mass email blasts and broad segmentation techniques. In order to engage your audience, it’s vital... read more →
Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight... read more →
