As nearly 70% of companies involve 5 or more people in every buying process, understanding how to target each individual... read more →
This article takes a deeper dive into how taking a more granular approach to segmenting your audience is crucial. Read... read more →
This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to... read more →
Reading time: 4 minutes As 88% of senior B2B marketers see an improvement in conversion rates when using ABM, we... read more →
A step-by-step guide to turning knowledge about your target DMU into actionable buyer personas. Reading time: 4 minutes This article... read more →
Interest in Account-Based Marketing only continues to grow as marketers seek to drive higher ROI and see better results. 80%... read more →
Compared to the more traditional mass-marketing email campaigns, the emerging trend of account-based marketing (ABM) has proven to be a... read more →
According to our Account-Based Marketing Research Report, 80% of senior B2B marketers use personalized content to some extent, while 49%... read more →
Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to... read more →
The B2B insights found in this infographic come from our research unto how senior B2B marketers are using data insights... read more →
Is your B2B Content as good as your peers? Most audiences vote with their feet, so if your B2B content... read more →
59.5% of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to... read more →
