The B2B insights found in this infographic come from our research unto how senior B2B marketers are using data insights to improve their digital marketing strategies and B2B content marketing efforts.
While we are surrounded by the right technologies, our research uncovered some interesting discrepancies around how data is captured and transformed into useful knowledge.
Read on to discover what the real state-of-play is around B2B marketing intelligence…
By extending the boundaries of knowledge around how B2B decision makers interact and consume content, B2B marketers can make huge improvements to every aspect of their B2B content marketing programs. To learn how to use data insights to deliver impactful, relevant and meaningful engagements which fast-track ROI, read our full report now.