B2B Sales and Marketing Alignment: The Key to Unlocking Revenue Growth
B2B sales and marketing alignment refers to the strategic coordination and integration of a company’s sales and marketing teams, processes, and activities. It involves both
Integrated marketing programs designed to surround your buyer with full funnel content and solve marketing challenges.
Capture in-market leads against your ICP and target accounts with content syndication, personalized email marketing and 1-1 telemarketing.
Master the latest ABM plays with our dedicated ABM Hub, home to all your essential resources including 1st party research, strategy breakdowns, templates, tutorials and more…
Packed with insights, examples and best practices, this hub consists of tried and tested strategies providing a framework to help you design and deploy an effective Sales Acceleration strategy for your business.
Integrated marketing programs designed to surround your buyer with full funnel content and solve marketing challenges.
Capture in-market leads against your ICP and target accounts with content syndication, personalized email marketing and 1-1 telemarketing.
Master the latest ABM plays with our dedicated ABM Hub, home to all your essential resources including 1st party research, strategy breakdowns, templates, tutorials and more…
Packed with insights, examples and best practices, this hub consists of tried and tested strategies providing a framework to help you design and deploy an effective Sales Acceleration strategy for your business.
B2B sales and marketing alignment refers to the strategic coordination and integration of a company’s sales and marketing teams, processes, and activities. It involves both
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In 2024 B2B marketers have been presented with fresh opportunities as well as challenges. Derived from first-party research from the Insights for Professionals (IFP) community,
Harnessing the power of technographic data can be a game changer in today’s data-driven business landscape. If B2B marketers focused in the technology industry are able to
As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that
B2B marketers often get hung up about the differences between multichannel and omnichannel marketing, when in fact the two approaches are actually very similar. For
Achieving a seamless, unified B2B multichannel strategy requires a specialist skillset and understanding as well as effective cross-channel integration and alignment to your overarching objectives.
Measuring brand awareness remains a key challenge for B2B companies due to its intangible nature, causing it to all too often become overlooked in multichannel
What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multichannel marketing
Are you leveraging market research to benchmark your B2B content marketing efforts against your competitors? We guarantee the best performers in your target market are…
As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the
What are the top challenges leading tech buyers to actively search for your products or services? We surveyed over 1,500 senior professionals within our Insights
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