Multichannel
5 B2B Data Integration Tactics to Drive ROI
B2B marketers rely on data integration to drive higher ROI, and rightly so. For all channels to play an effective part in moving audiences through
Amie Lovell
5th April 2023
Multichannel
The Future of B2B Marketing: New Tactics for a New Generation
If you haven’t changed your approach to B2B marketing in the last five years, this article shows why you should. Digital transformation, workforce rejuvenation and
Rebecca Tebbutt
17th March 2023
Email Marketing
7 Benefits of Using Email for Content Syndication
B2B content syndication programs have become an increasingly popular way of reaching a wider audience, and email is an integral part of it. By leveraging
Natasha Orme
15th March 2023
Email Marketing
What’s the Best Day for Email Marketing Campaigns?
If you’re responsible for the email marketing in your organization, you’ll already know that optimizing your activity is one of the most important aspects of
Natasha Orme
10th March 2023
B2B Insight
Omnichannel vs Multichannel Marketing: What’s the Difference?
B2B marketers often get hung up about the differences between multichannel and omnichannel marketing, when in fact the two approaches are actually very similar. For
Amie Lovell
8th March 2023
Content Marketing
Creative that Works for a Best-in-Class B2B Multichannel Marketing Strategy
Content and creative go hand in hand in delivering an effective B2B multichannel marketing strategy that will engage target audiences and get your message in
Amie Lovell
20th June 2022
Content Marketing
Your Multichannel Content Strategy Needs Editing…
The amplification of content is what drives interest to help boost ROI and build brand awareness, but B2B marketers need to focus on getting the
Amie Lovell
6th June 2022
Multichannel
Beat the Jargon: Your B2B Multichannel Marketing Glossary
Understanding the importance of multichannel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels is an
Amie Lovell
24th May 2022
Content Marketing
How to Deliver Sequential Messaging to Enrich Your B2B Multichannel Strategy
With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve
Amie Lovell
10th May 2022
B2B Insight
4 Specialist Perspectives on the B2B Multichannel Strategy
Achieving a seamless, unified B2B multichannel strategy requires a specialist skillset and understanding as well as effective cross-channel integration and alignment to your overarching objectives.
Amie Lovell
11th April 2022
B2B Insight
5 Reasons Why Brand Awareness Should Feature in Your B2B Multichannel Strategy
Measuring brand awareness remains a key challenge for B2B companies due to its intangible nature, causing it to all too often become overlooked in multichannel
Amie Lovell
29th March 2022
B2B Insight
State of B2B Multichannel Marketing Strategy Uncut: US vs UK
What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multichannel marketing
Amie Lovell
2nd March 2022
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