Inbox Insight are proud to announce the release of InboxINTELLIGENCE – their new customized market research product designed to grow unique knowledge of your target audience. Using first party research to form actionable insights of target personas specific to your business needs, the main aim of InboxINTELLIGENCE is to provide unparalleled market intelligence and generate real competitive advantage.
To celebrate the launch of their new custom research product, InboxINTELLIGENCE, Inbox Insight are running an exciting competition.
Anyone booking a campaign before December 31st 2021 will be entered into a prize draw to win a InboxINTELLIGENCE campaign worth up to $30k.
What can B2B marketers expect from InboxINTELLIGENCE?
The research objectives and approach for InboxINTELLIGENCE are shaped around specific audience criteria to drive the most accurate first party insights into your business. The expert team will work closely with you to ensure that the custom market intelligence generated is highly reflective of your audience personas and can be leveraged to fully inform your 2022 marketing plan.
Not only will this put data at the center of crucial decisions such as product or communications strategy, it will also provide strong competitive intelligence for the unique insights you are able to gather about your target audience which competitors will not have previously tapped into. Decision making is therefore supported by data of the upmost relevance and credibility to guarantee success.
How will InboxINTELLIGENCE provide superior insights for better strategic planning?
Ross Howard, Head of Product at Inbox Insight believes “Anyone familiar with the B2B Demand Generation market will have noticed how existing market intelligence isn’t tailored enough to provide truly unique insights into specific audiences. We recognized the market need for a far more customized approach, which is how InboxINTELLIGENCE was born.”
He continues, “This new product provides greater clarity over the challenges, tendencies and focus areas of your target personas, bringing you actionable knowledge that is completely unique to your target audience. All research findings are presented in an easily digestible way with an analyst report, data visualization, and clear presentation of the results. This way, turning in-depth data into actionable knowledge is far more accessible for all your key stakeholders.”
“We are also excited to offer AI powered Content Intelligence – our competitor intelligence platform that combines Natural Language Processing (NLP) and powerful social listening technology to identify and analyze your competitive set. This data is enriched with first party intent data to layer additional content strategy insights.”
Why do B2B marketers seek custom market intelligence to gain competitive edge?
Inbox Insight have a highly engaged network of business professionals through their Insights for Professionals (IFP) community, along with clients who are progressively searching for intelligence around market needs and how changes to the landscape are affecting business and business decisions. With increasingly sophisticated technologies available, B2B marketers now expect no less than market research specific to their unique business goals.
InboxINTELLIGENCE combines Custom Market Research through IFP research panels, with AI powered Content Intelligence through Natural Language Processing. This can provide a 360 understanding of a business area, key areas for development, audience tendencies, challenges and/or demand for products and services.
To learn more about how InboxINTELLIGENCE could help you drive better quality insight into your business, visit here.
