What are the top challenges leading tech buyers to actively search for your products or services? We surveyed over 1,500 senior professionals within our Insights for Professionals (IFP) community to... read more →
If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them.... read more →
As nearly 70% of companies involve 5 or more people in every buying process, understanding how to target each individual effectively is never going to be straight-forward. What’s more, according... read more →
This article takes a deeper dive into how taking a more granular approach to segmenting your audience is crucial. Read on to uncover how B2B marketing segmentation is advanced by... read more →
Interest in Account-Based Marketing only continues to grow as marketers seek to drive higher ROI and see better results. 80% of marketers have seen higher deal sizes when adopting an... read more →
According to our Account-Based Marketing Research Report, 80% of senior B2B marketers use personalized content to some extent, while 49% use personalization technologies to support their ABM strategy. How is... read more →
Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report,... read more →
