Dan Smith, Author at

Multichannel

5 B2B Data Integration Tactics to Drive ROI

B2B marketers rely on data integration to drive higher ROI, and rightly so. For all channels to play an effective part in moving audiences through

Dan Smith 5th April 2023

Multichannel

The Future of B2B Marketing: New Tactics for a New Generation

If you haven’t changed your approach to B2B marketing in the last five years, this article shows why you should. Digital transformation, workforce rejuvenation and

Dan Smith 17th March 2023

Why is email best for content syndication

Email Marketing

7 Benefits of Using Email for Content Syndication

B2B content syndication programs have become an increasingly popular way of reaching a wider audience, and email is an integral part of it. By leveraging

Dan Smith 15th March 2023

Email Marketing

What’s the Best Day for Email Marketing Campaigns?

If you’re responsible for the email marketing in your organization, you’ll already know that optimizing your activity is one of the most important aspects of

Dan Smith 10th March 2023

Multi Channel vs Omnichannel Marketing - What’s the Difference?

B2B Insight

Omnichannel vs Multichannel Marketing: What’s the Difference?

B2B marketers often get hung up about the differences between multichannel and omnichannel marketing, when in fact the two approaches are actually very similar. For

Dan Smith 8th March 2023

Creative for a Best-in-Class B2B Multi Channel Strategy

Content Marketing

Creative that Works for a Best-in-Class B2B Multichannel Marketing Strategy

Content and creative go hand in hand in delivering an effective B2B multichannel marketing strategy that will engage target audiences and get your message in

Dan Smith 20th June 2022

Your Multi Channel Content Strategy Needs Editing…

Content Marketing

Your Multichannel Content Strategy Needs Editing…

The amplification of content is what drives interest to help boost ROI and build brand awareness, but B2B marketers need to focus on getting the

Dan Smith 6th June 2022

Multichannel

Beat the Jargon: Your B2B Multichannel Marketing Glossary

Understanding the importance of multichannel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels is an

Dan Smith 24th May 2022

How to Deliver Sequential Messaging to Enrich Your B2B Multi Channel Strategy

Content Marketing

How to Deliver Sequential Messaging to Enrich Your B2B Multichannel Strategy

With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve

Dan Smith 10th May 2022

B2B Insight

4 Specialist Perspectives on the B2B Multichannel Strategy

Achieving a seamless, unified B2B multichannel strategy requires a specialist skillset and understanding as well as effective cross-channel integration and alignment to your overarching objectives.

Dan Smith 11th April 2022

B2B Insight

5 Reasons Why Brand Awareness Should Feature in Your B2B Multichannel Strategy

Measuring brand awareness remains a key challenge for B2B companies due to its intangible nature, causing it to all too often become overlooked in multichannel

Dan Smith 29th March 2022

B2B Multi Channel Marketing Strategy US vs UK

B2B Insight

State of B2B Multichannel Marketing Strategy Uncut: US vs UK

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multichannel marketing

Dan Smith 2nd March 2022

Dan Smith

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